Abercrombie & Fitch launched a lawsuit against Beyoncé over the name of her soon to be launched perfume in partnership with Coty. The singer wants to name it Sasha Fierce after her ultra ego.
However A&F have had a trademark fragrance called Fierce out in the market since 2002. Beyoncé is expected to make about $20 million over the next 3 years from royalties once the problems are sorted out.
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