With all the star-powered brands that have come and gone one of the last celebrities standing, if not towering above all others, is Jessica Simpson.
The tabloid queen seemed to find her place in the American heartland with her common appeal. According to WWD her licensing empire includes 22 categories of goods which encompasses fashion accessories, swimwear, dresses, outerwear, watches and fragrance. She is on track to soon hit the $1 billion mark in sales.
According to Vince Camuto, founder and chief executive officer of Camuto Group, which is the brand's master licensee... "She is the girl next door and has great product that surrounds her... People like her. People look at her as a style icon."
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